This do-it-yourself bakery’s pastries are selling like hotcakes! And we understand why: croissants and pain au chocolat/fresh chocolates for less than one euro, it’s a genius idea.
The idea is not new. In 2020, during confinement, the artisan baker from the Tartine & Bonne humeur bakery in Oullins (Lyon) is launching his frozen pastries to be baked at home. “People needed to do things at home. Right away, it rained a lot so during the whole Covid period, we sold a lot of pastries“, Explain Vincent Broutymanager of Tartine & Bon Humor.
And despite the end of the health crisis, demand continues to grow! “We are constantly making progress on this product.“, confides the artisan baker. And we understand why customers love this genius idea. Imagine: croissants and pains au chocolat (or chocolatine, we don’t want to offend anyone) fresh every day at home without having to leave the at home. Unlike frozen products sold in supermarkets, these pastries are prepared by a baker.”It’s much better than what you can find in supermarkets. It’s really the contribution of the croissant as you want to eat it, as you like“, reassures Vincent Brouty. In addition, the unit costs less than one euro! Yes yes, it’s good and it’s not expensive.
Bakery pastries to bake at home
Do you also love walking past bakeries in the morning just to smell the good smell of hot pastries and fresh bread? We plead guilty. We tried to make them ourselves but the result is not always the same, and we’re not going to lie to each other: it takes time. So at Tartine & Bonne humeur, we stock up on croissants and pain au chocolat/frozen chocolates to bake them at home and have fresh pastries every morning!
The pastries are prepared at the bakery but are neither risen nor baked. It’s up to the customer to carry out these last two steps, at home before eating. Vincent Brouty has even thought of everything: the baking sheet is provided and all you have to do is put it in the turned-off oven with the pastries on top. We let rise all night then the next day, all that remains is to cook for about twenty minutes before moving on to the best moment, the tasting! “We end up with a great smell of butter in the house and behind, we eat hot pastries. In general, it is to be done on Sunday morning with children and friends. It costs less but above all, it’s having fun.”
78 cents for a hot croissant
The frozen pastries offered by Tartine & Bonne Humeur cost 30 cents per month (on average) than those already ready to eat. They are sold in packs of 10 at a price of €7.80, which amounts to 78 cents per croissant and 82 cents per pain au chocolat/chocolatine. “We started with that during the first confinement and then we gradually completed with buns, gougères, breads, puff pastry, pizza dough…“, rejoices the manager of the bakery.
A growing success for Tartine & Bonne Humeur, which now offers a whole range of frozen products to bake at home, while maintaining the quality of a fresh pastry straight from the bakery.